October 2024

Join us for a LIVE LAB EXPERIENCE at TMSA's Executive Summit

Elevating Marketing's Strategic Role in Supply Chain Organizations

This dynamic, LIVE interactive session brings together experts and professionals to tackle a critical challenge: how to secure marketing's seat at the executive table. Discover strategies to demonstrate marketing's strategic value, align initiatives with business objectives, and drive organizational growth.

Our seasoned panel of experts will discuss ways to:

Communicate marketing's impact on the bottom line
Gain influence in high-level decision-making
Develop data-driven insights that resonate with leadership
Build powerful cross-functional collaborations
Cultivate skills that position marketing as a strategic partner

Don't miss this opportunity to revolutionize marketing's role in your supply chain organization. Join us for an innovative session that will reshape your approach to marketing strategy and organizational success!

The Challenge

Many marketing professionals in supply chain organizations struggle to secure a strategic role within their companies. They often face challenges in managing up, gaining a seat at the executive table, and demonstrating the full value of marketing initiatives to the overall business strategy. This can result in underutilized marketing potential and missed opportunities for organizational growth and competitive advantage.

The lab will focus on addressing these challenges and generating solutions to the following questions:

How can marketing leaders effectively communicate the strategic value of marketing to C-suite executives in supply chain organizations?
What strategies can marketers employ to gain more influence and secure a seat at the decision-making table?
How can marketing departments align their goals and metrics with overall business objectives to demonstrate their impact on the bottom line?
What are the best practices for building cross-functional relationships and collaborations that elevate marketing's role within the organization?
How can marketers in supply chain companies develop and present data-driven insights that resonate with executive leadership?
What skills and competencies should marketing professionals cultivate to be viewed as strategic partners in supply chain organizations?

ABOUT THE EVENT

TMSA’s Executive Summit is the single most important place to find the ‘best of the best’ in sales and marketing in the logistics and transportation industry this fall.

As the ultimate source for where sales and marketing professionals go to grow, TMSA’s Executive Summit brings together the smartest, most modern growth agents for a 1-day power-packed event.

October 10-11, 2024
W Hoboken, Hoboken NJ

To learn more, visit tmsatoday.org/2024-tmsa-executive-summit

ABOUT THE LAB

The Spark Change Lab is an interactive accelerated learning experience that brings together companies and experts to tackle business issues in real time and generate immediate and actionable solutions that will drive positive change within the supply chain. By taking an outside-the-box approach emphasizing people, inspiration, action, evolution, and community, the Lab sparks practical innovation and has a lasting ripple effect on bettering workplaces.